Common Ground

Common Ground

Common Ground is a footwear company that explores contraversy and communication through design. Their website states their products "are designed to spark conversation, to remind us of our common ground, and to inspire steps, regardless of their size, that contribute to progress." 

The Gun Violence shoes examine both sides of the issue through symbolism and pattern. The illustrative elements on each shoe differ to reflect arguments on either side, while the visual similarity of the pair represents our common desire for safety and peace.